Our goal is to make Baruch as technologically advance as possible. It needs to implement New Media as much as possible to keep up. I say use a mix of New media all ready available to the general public,ands its own brand.
To alert students of important events, Baruch should use Twitter. It can reach many students, and since twitter is available on phones, makes it an emergency tool too. Now Baruch has two options with Twitter, have its own version of Twitter, or let it host the service. Much easier just to let them host.
Another tool, would be a Wiki for Baruch. This Wiki would make accessing important information easier. The baruch main website is ok, but a wiki can add an element of change. Only faculty have access, and information can be updated very easily.
How about using virtual worlds to teach students? Baruch has online classes, but a virtual class will be a great attraction to students and create a realistic environment. Learn Japanese in a virtual Tokyo from a Baruch professor. How about avoiding Big Class rooms by having it all on a virtual space. Saves time, is convenient, and might get students who don't participate to participate.