Social Networking has evolved from meeting people at public places, to meeting people on the World Wide Web. These days New Media sites like Facebook and Twitter has made it easier for people who would never have made contact in their everyday life to socialize and share information. You can post pics of yourself and others, share videos of yourself and others, post what you are currently doing, start interest groups, and so onn and so forth. Online Social Networking is creating a change in the way we behave in our lives, expanding our horizons by being able to communicate faster and easier.
Social Networking has many uses. Twitter which lets you post snippets of your life( also called microblogging) can be used by companies to find out what their customers think about their products. Companies like Dell, Microsoft, Apple, Starbucks etc. get feedback from Twitter users and can address issues in an attempt to improve quality(
http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html). Twitter has a search function, making this easier. A negative is the sheer volume of tweets which can hamper companies who are really trying to find customers take on products and services.
As Twitter user, it can work in reverse. What I mean by that is if you have a complaint about Apple for example, you can use Twitter or some other social networking tools like blogs and Facebook to get your message out there. It may feel like no one is listening, but they are. Customer Service Issues? Tweet about it, put it on your status update and just get that complaint across to as many people as possible. This may end in a good thing for you.
Other ways this social networking tool can work for you is for news. If you are in a worse case scenario, Tweeting about it can be the first line news about it. You can get the news out there before other news media do; news media have used Twitter to get breaking news before. During the Iranian Elections, Twitter was used tell the world of the situation there. Twitter can also help in the operating room(
http://well.blogs.nytimes.com/2009/07/09/tweeting-from-the-operating-room/). Doctors can keep patients family updated on the surgery.
Facebook has helped people organize social gatherings. Some people have met significant others with Social networking sites. Overall, it has done good. The Darkside of the these social networking are the volume of irrelevant stuff on Twitter. Also there is dangers of harrasment online, cyber stalkers and what not. Sharing your information online means other people can see it, and can compromise your job and personal relationships.
Good or bad the effects of Social Networking as it pertains to New Media are great.